Millions have already donated to help the disaster relief effort in Haiti. To show our support, EXPO is making it easy for people across the United States to contribute to the recovery efforts through donations to the American Red Cross.
Members can take the points they’ve earned for sharing product reviews on the site and donate those earnings to the Red Cross to help provide food, water and assistance to those in need.
How to Donate EXPO Points To Haiti Disaster Relief:
1) upload a product review for any assignment that you’ve been invited to that is offering points
2) Wait for your video to be approved and published. This is when you receive your points.
3) Go to your profile on the site and click the ‘Store’ tab
4) Click on the big banner about donating to the Red Cross
5) Donate in $10 or $25 increments using your EXPO points
6) EXPO will match the up to the first 500,000 points donated by members
7) Spread the word on Twitter, Facebook, etc. and be sure to use the following hash tag when you do: #EXPOforHAITI
The American Red Cross is currently focusing on three areas through its emergency responders and partners. Click here to learn more about the efforts of the American Red Cross in Haiti.
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After receiving feedback from clients and prospects, we surveyed over 1,700 Moms to get an understanding of how they conduct product research, how that is changing, and how they tell others about brands and services,
The three key takeaways and implications for brands –
1 – Our Moms told us overwhelmingly they trust consumer descriptions over brand descriptions (92% trust consumer reviews over brand descriptions). What this means is brands benefits from enabling and encouraging conversations from consumers sharing opinions on products and services.
2 – While less than half of Moms have posted product review videos, almost 90% would. What this means is there is a huge opportunity for brands to “ASK” consumers to talk about products.
3 – Consumers are increasingly looking to video as part of the purchasing process. What this means is consumer video content certainly plays a part in your rich content/video strategy. And they told us they want to see this information in a variety of places where product research is conducted, whether that is the official product page, a shopping comparison site, a retailer website, your YouTube channel or your Facebook Fan Page.
For more information contact Samir Bhavnani at Samir@expotv.com.
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Happy Holidays from EXPO! The office was rather quiet last week as many members of the team took off to visit family for the holidays.
One crafty developer that was left behind found some down time to pull a little holiday prank on one of his fellow developers. See what Mark did to bring a little holiday cheer to Kip’s life as he returned back to the office:
How long did it take?
Two hours
What was the first thing to be unwrapped?
His tissue box
Was he mad?
No, he actually found it rather amusing and has only unwrapped the necessary computer parts needed to work and plans on enjoying the holidays for a few more days!
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With the launch of Kitchen Table Conversations, EXPO opens up it’s community of passionate consumers to provide insight and value to agencies and market researchers across the country. This breakthrough user-generated research service is revolutionizing how qualitative research is conducted. This fast, cost effective research tool allows brands and researchers to go in-home with consumers to discover their habits, attitudes, and behaviors more intimately by asking a demographically targeted group of Americans a set of questions and getting back video responses, which are then analyzed for both visual and verbal insights.
Watch the video below to see the power of Kitchen Table Conversations in action:
Video embed:
Click here to read full press release about the launch of Kitchen Table Conversations.
And to see more examples of EXPO’s community of real consumers sharing authentic feedback for the Nation Retail Federation, the Consumer Electronics Association and Shop.org. Click here.
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Just in time for all those doing last minute errands to prepare for your Thanksgiving Day festivities. Some of our most creative EXPO members are sharing their tips and tricks for making this Turkey Day one to remember.
Every so often I like to take some time to appreciate members that are helping spread the word about the EXPO community in their personal blogs. It’s been a few weeks since we officially launches the new points program and we’ve seen tremendous increases in member activity which we see as an indicator that our members are really liking the new structure for them to share their honest opinions about the things they buy and use on a daily basis.
So, today I’d like to feature a few mom’s that do it all:
annmgarrido This 26 year old is a mother to one beautiful rambunctious preschooler and wife to a loving husband that also is an undergraduate student, studying Psychology (BS). I plan to graduate in May 2010. I run a blog called Cool Deals & Savings. I am just learning the art of couponing and saving when shopping. You can see what she reviews at EXPO here and check out her blog.
Eaglesforjack This married mommy of two toddlers that our 11 months and 1 day apart enjoys shopping, blogging, hiking, movies, electronics, spending time with my family, geocaching and so much more. Check out some of her reviews or her blog A Family Full of Opinions to learn more about this EXPO mom.
Mamacheaps This EXPO member is living life as a frugalista-stay-at-home-mom-always-on-the-go-mom-trepeneur… and loving every second!!! when she is not saving lots of money with coupons she’s reviewing the products she buys at EXPO. See her honest opinions here and be sure to check out her blog too.
FrugalCouponLiving This teacher and mom runs a website called Frugal Coupon Living that teaching others how to save money on groceries and everyday items. She hasn’t uploaded a review to EXPO yet but we bet she’s just trying to find the perfect product to share her opinion. Check out her blog.
tacobella This EXPO member is also a full time mom, ebayer, couponer, and blogger, oh, and she has a real job too!
She hasn’t uploaded a review just yet but you can learn more about her on EXPO and on her blog.
Thanks to all these moms and anyone else helping spread the word about EXPO — we hope you like having a trusted community of people sharing their honest opinions about the stuff they buy so you can make informed buy decisions. Oh yeah, and shopping in the EXPO Store is fun too!
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EXPO members across the country shared their view on how the economy will affect their holiday spending in 2009. We asked the community to discuss what their family is doing to cut costs to complement the NRF’s first holiday survey, conducted by BIGresearch to help gives retailers a better understanding of today’s shoppers.
In addition to the standard responses of shopping coupons, sales and deals you will learn valuable tips on how consumers are making their money work harder for themselves and their family this holiday season. EXPO members discuss everything from reusing last year’s holiday decorations to giving more practical presents in response to the impact of the economy.
Watch the short video to hear how shoppers plan to make changes to their holiday spending this year.
Embed this video on your site:
And to see past video insights conducted for the NRF click here.
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We’ve made a change to the way you will see points displayed on member profiles. Points will now be held in Pending status for 72 hours after they are earned to allow Expo staff time to screen all video content to ensure authentic, honest consumer opinions are provided as well as all other point-earning activities to ensure all community standards are meet.
After the 72 hours have passed, all pending points will become available for members to redeem within the EXPO Store for gift cards and other merchandise; including fun Halloween decorations!
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If you are like most of us in the Expo office, you love Halloween and can’t wait for all the tricks and treats to come out into the stores. In just a few days you’ll have access to the Expo Store which has a bunch of cute Halloween decorations and party favors for anyone throwing a Halloween party for your kids or your friends this year.
Halloween has always been one of those holidays that get me really excited - from deciding on your costume to decoration your house to buying the best Halloween candy. Here’s my Top 10 List of Halloween Decorations available at the Expo Store in order of point value:
1. Spider Shot Glasses
2. Skull Tray
3. Pumpkin Mini Candles
4. Haunted House Place Mats
5. Pumpkin Lights with Remote Control
6. Haunted House Plates
7. Furry Spider (comes in larger size too!)
8. Puffy Jack-o-lantern Stuffed Animal Decoration
9. Mini Halloween Cupcakes
10. Ghost Cake — this thing is AWESOME!
Anyone going to use the points they earn on any cool Halloween gear? I sure would!
- Jess
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This 26 year old is a mother to one beautiful rambunctious preschooler and wife to a loving husband that also is an undergraduate student, studying Psychology (BS). I plan to graduate in May 2010. I run a blog called Cool Deals & Savings. I am just learning the art of couponing and saving when shopping. You can see what she reviews at EXPO 
This married mommy of two toddlers that our 11 months and 1 day apart enjoys shopping, blogging, hiking, movies, electronics, spending time with my family, geocaching and so much more. Check out some of her 
This EXPO member is living life as a frugalista-stay-at-home-mom-always-on-the-go-mom-trepeneur… and loving every second!!! when she is not saving lots of money with coupons she’s reviewing the products she buys at EXPO. See her honest opinions 
This teacher and mom runs a website called Frugal Coupon Living that teaching others how to save money on groceries and everyday items. She hasn’t uploaded a review to EXPO yet but we bet she’s just trying to find the perfect product to share her opinion. Check out 
This EXPO member is also a full time mom, ebayer, couponer, and blogger, oh, and she has a real job too! 
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