Pepsi’s “pure” Aquafina water VS. Coke’s Dasani “enhanced” water

VS

I know most sophisticated bottled water drinkers would laugh at a taste test between two mass market bottled water brands—owned and distributed by Pepsi and Coke. This demographic has moved beyond Evian to Fiji water and even more exotic bottled waters. After all, both Aquafina and Dasani water are bottled purified water—not natural water from springs. But I have to admit that after drinking many exotic brands of bottled water, I believe that Coca Cola’s Dasani brand is the best tasting mass market bottled water—much better than more exotic brands priced at 3-4 times its price.

Pepsi’s Aquafina brand advertises its water as “Pure Water—Perfect Taste”. Aquafina strips out all minerals and other substances to create its “pure” water. It’s pure “purified“ water and easy on the palate. Coke’s Dasani is “enhanced with mineral for a pure, fresh taste”. Note how “pure” appears in both brands taglines—stripped of minerals (Aquafina) and enhanced with minerals (Dasani).After numerous blind tastings, I found Dasani to be bright, bracing and great tasting bottled water. I don’t know what mix of minerals is re-introduced to the purified water, but maybe the secret blend is locked in the same vault containing the magic ingredients of Coca Cola. Try it!!!!

- Peter

47 comments September 11th, 2006