When is a view a view in Pay-Per-Play?

So, in an effort to get out of beta with this program, here’s some visibility into how our Pay-Per-Play program is going.

Every view is not a view in Pay-Per-Play. For example, we do have a minimum amount of time that has to be spent watching a Videopinion. Yes, it’s less than 100%, but you can’t use the fast forward bar to jump to the end. We also will only count one view per user session. That way if someone is just clicking on your video over and over (now…who would do that…?), you only get paid once. We had someone click on their video 2,000 times in 15 minutes on the first day. Needless to say, 1,999 were not counted for multiple reasons!

Who are the highest paid creators? So far, it’s definitely based on the sheer number of Videopinions you’ve submitted. This isn’t youtube, where only the crazy viral videos get the views. Expo is a product research tool, so if people are researching the products you reviewed, they should find you. Almost 97% of our catalog gets viewed every month, so most of your videos will get seen by a viewer. So, the more Videopinions you put up, the more you’ll get viewed.

Getting on the home page helps. People click on home page stuff. We try to highlight our best stuff and our best contributors there. (See below for some tips .) We have a random selector that rotates among our top rated videos, and the more detailed member profiles. We’re still researching other tips, like which categories are doing well, which products, etc. We’ll get you that info as we crunch through it.

- Daphne 

Add comment October 25th, 2006