Collision of Commerce and Media
Welcome to the newest area of the Expo blog! This section is going to be much more about Expo’s business and the space that we’re operating in. The point, simply put, is that media and commerce are colliding in unforeseen – and faster – ways than I think anyone would have thought possible. Editorial standards are shifting or crumbling but no one cares because the assumption is that not only are consumers smart enough to determine the bias of the speaker, but the consumer is now controlling and even creating the media itself. At the same time, commerce oriented entities (manufacturers, retailers and others) are flooding into media initiatives with both feet as a way to create, “new brand experiences.” It’s a fascinating, wide open time and we’re going to try to chronicle it right here.
1 comment April 27th, 2007
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