Wall St. Journal Article on Web Commerce

April 27th, 2007

As noted in the first post, a big part of what we want to do here is just chronicle the collisions occurring in this space. This article (Shopping by TV Comes to the PC) came out last week in the Wall St. Journal and chronicles the emergence of ecommerce companies as media providers in the video space. We’ll talk more about the efforts of some of the individual companies over time, but for now let’s just stand back and appreciate the flood of new video content that this could unleash on the market. Maybe I’m reading too much into it, but you can potentially see some of the subconscious struggle for context here as Jessica (a very thoughtful, thorough & intelligent reporter) calls the videos culled from HSN’s shopping channel and repurposed to the web, “product reviews.” How will we describe the infinite variants of video flooding into this grey zone? How do we appropriately capture the inherent bias and perspective of each participant…and maintain the transparency which will be critical to maintaining consumer engagement and trust? One of the many questions.

Entry Filed under: Collison of Media & Commerce