Wall St. Journal Covers Expo, Doesn’t Know It

August 3rd, 2007

The Wall St. Journal had a great article last week that we all sent to our mothers. Sending articles home to mom & dad isn’t so unusual, but the fact that we weren’t in the article and we still sent it is. The article is all about ecommerce sites that sell PCs adding features, predominantly video. In any scenario, that’s good for us since we have the biggest library of video-based PC reviews in the world. It’s even better because they featured one of our great partners, buy.com, which syndicates all of our PC reviews. We don’t know whether the beautiful Darlene Krysiak at the end of the story watched one of our reviews or a video from another source, but we love the fact that video helped her make her decision. Some day we’re all going to look back and say…’it was news in 2007 that video would help drive purchase intent??’ But that’s ok, what would we do at Expo all day if we didn’t have to tell people how online video is about more than lighting things on fire?

Entry Filed under: ExpoTV News