ExpoTV Founders Featured in New York Times, Freakonomics Blog

Daphne Kwon, CEO and Bill Hildebolt, President were invited to participate in a Q&A on “How to Measure Innovation” by the New York Times, Freakonomics Blog. Other participates include Ashish Arora, John Seely Brown, and Mark Turrell.

“As a start-up company trying to pioneer a new industry, measuring innovation poses an especially tough challenge. Success by traditional metrics — revenue and profits — only becomes evident after you’ve become successful. In fact, early innovation often looks like idiocy and idiocy can masquerade as innovation.”

Click here to read the full article.

Add comment April 25th, 2008

Product Reviews - the whole family can help!

I’ve made my fair share of videos for ExpoTV. Most of the time I am doing the product reviews by myself. I never thought to get my husband involved or even a friend. That is — until I watched Antho’s video about ‘getting the family involved’.

Parents can learn a lot about toys and baby gear from videos like jogging stroller reviews or barbie reviews, but I bet the video would be EVEN more helpful if you heard straight from the child them self why the like a certain toy.

Take a look at why antho and her family like make product reviews together — the cat even makes a cameo appearance in this video!

- Jess

Add comment April 25th, 2008