ExpoTV Founders Featured in New York Times, Freakonomics Blog

April 25th, 2008

Daphne Kwon, CEO and Bill Hildebolt, President were invited to participate in a Q&A on “How to Measure Innovation” by the New York Times, Freakonomics Blog. Other participates include Ashish Arora, John Seely Brown, and Mark Turrell.

“As a start-up company trying to pioneer a new industry, measuring innovation poses an especially tough challenge. Success by traditional metrics — revenue and profits — only becomes evident after you’ve become successful. In fact, early innovation often looks like idiocy and idiocy can masquerade as innovation.”

Click here to read the full article.

Entry Filed under: Collison of Media & Commerce, ExpoTV News