EXPOTV Blog » ExpoTV in Crain’s

ExpoTV in Crain’s

June 2nd, 2008

Crain’s New York Business published a great article about ExpoTV last week. The article talks about our unique combination of user-generated content and product information for consumers.

Excerpt from the article:
Product reviews pepper the Web, but ExpoTV’s are different. Generated by users, they are intimate and therefore more powerful, says founder Daphne Kwon. The 260,000 video-based consumer reviews on the site are attracting serious buyers. Site visitors who click through to the linked shopping engine purchase products about 20% of the time.

Will Richmond, president of consulting firm Broadband Directions is quoted as saying “You’ll randomly find other product-related video, but…ExpoTV is a more valuable resource.” To read the full article, click here.

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