ExpoTV in Groundswell
June 9th, 2008
ExpoTV is featured in a recent book release by Forrester Research analysts Charlene Li and Josh Bernoff. The book is called Groundswell: Winning in a World Transformed by Social Technologies. Forrester’s blog has a great post summarizing the book and the startup companies it analyzes. Here’s a brief excerpt:
“Ratings and reviews are the easiest way to energize customers to sell others, and the companies that provide them are taking off….ExpoTV has built a business around consumers creating reviews on video.”
To read the full post, click here.
Entry Filed under: News & Updates
RSS Feeds
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed