ExpoTV in Groundswell
June 9th, 2008
ExpoTV is featured in a recent book release by Forrester Research analysts Charlene Li and Josh Bernoff. The book is called Groundswell: Winning in a World Transformed by Social Technologies. Forrester’s blog has a great post summarizing the book and the startup companies it analyzes. Here’s a brief excerpt:
“Ratings and reviews are the easiest way to energize customers to sell others, and the companies that provide them are taking off….ExpoTV has built a business around consumers creating reviews on video.”
To read the full post, click here.
Entry Filed under: ExpoTV News
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