User Generated Video and Word of Mouth
ExpoTV’s CEO, Daphne Kwon, participated in an interactive podcast for South By Southwest (SXSW.com) about what user generated video means to word of mouth advertising. Here’s a brief excerpt from the written blurb about the presentation:
User generated video and video sharing Web sites have given consumers a way to get the word out on what they believe, giving their honest opinions without any editing or bias from a manufacturer.
To read the full presentation abstract, click here. And then listen to the full podcast by clicking here.
Add comment June 24th, 2008
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