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Archive for June 25th, 2008

ExpoTV Brand Engagement Survey - Results Are In

We recently conducted a survey asking our community how they would like to communicate with brands. Results showed that brands’ willingness to engage with and listen to consumers can increase brand advocacy. Here’s a little nugget of information from our official press release:

The survey also revealed that positive brand experiences can generate word-of-mouth buzz: more than 60 percent of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people.

To read the press release in its entirety, click here.

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