ExpoTV in the Blogosphere: 6/27/08
Even more online business resources are writing about our brand engagement survey results. We’d like to share with you some of the articles from the past day.
-RisMedia picked up our press release.
-FreshNetworksBlogs thought that ExpoTV’s survey results “mirror [their] own experiences, where involving people in a true feedback process has positive impacts on loyalty and advocacy.” Another comment they had after ingesting our survey information was that “There is a real willingness on the part of the consumer to engage with brands, and a real and demonstrable benefit to the brand of them doing this.”
-The Power of Influence - a blog by Ian McKee, CEO of Volcanic - listed some key highlights of the study’s results.
We’ll be sure to keep you posted as more posts and commentary come in.
EDIT: Huxley Quayle von Blog read about our research in the Marketing & Strategy Innovation Blog, and found it to be very compelling. HQvB said “Here at HQvB, we think that creating online communities for people to get involved with brands is key to marketplace success.“
Add comment June 27th, 2008
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