Why Brands Should Start Communicating with Consumers
June 30th, 2008
Passionate consumers at ExpoTV.com have spoken. Our survey, Brand Engagement: What Consumers Really Think, shows not only the desire consumers have to engage with brands, but also the benefits brands may receive from communicating with consumers.
A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time. Additionally, we found that the department consumers most wanted to offer feedback to was Product Design, at 49%. Not only do consumers want to talk to brands, they also want to have input on product design.
If brands listen to consumers, they may end up with more consumer loyalty. Eighty-nine percent of survey respondents said that they would feel more loyal or significantly more loyal to a brand they liked who invited them to participate in a feedback group. And, 63% of respondents would even feel loyal to a brand they were unfamiliar with that reached out to hear their opinion.
Brand advocacy can be a very powerful thing. Sixty-one percent of survey respondents said that they told at least 10 people about the last brand they liked. Eighty-one percent of respondents will tell at least five people.
We think our survey results are eye-opening in terms of how engaging with consumers can help increase brand loyalty and advocacy. When brands reach out to and listen to consumers, they may reap many benefits. For even more detailed information, contact David Rubinstein, dr@expotv.com.
Entry Filed under: ExpoTV News
12 Comments Add your own
1. Findings: Why Companies T&hellip | July 1st, 2008 at 6:40 am
[…] Expo TV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methdology, I do think the findings are interesting. They found that: 55% of customers in their survey want to have an ongoing discussion brands 49% of them wanted to talk about product design […]
2. Andy Dunbar | July 1st, 2008 at 9:02 am
Good data, but it would be nice if the survey included more than just ExpoTV consumers. That survey would be very meaningful.
3. Comm Unplugged&hellip | July 1st, 2008 at 3:10 pm
What do consumers really want?
ExpoTV recently released some statistics (abeit a little vague) on what consumers expect from brands. To cut the story short, 55% of consumers want ongoing conversations with brands. 63% of consumers would be loyal or very loyal to a brand they’r…
4. Por qué las marcas deben&hellip | July 1st, 2008 at 3:53 pm
[…] Expotv.com ha realizado una interesante encuesta sobre la opinión de los usuarios acerca de la comunicación de las marcas con ellos. Algunos de los datos más interesantes son los siguientes: […]
5. Las marcas deben comenzar&hellip | July 1st, 2008 at 3:58 pm
[…] Según una encuesta realizada por Expotv.com […]
6. Same Same and not so Diff&hellip | July 2nd, 2008 at 2:38 am
[…] Some interesting stats on this Consumers Itching to Talk to Brands (summary by FutureLab - org form ExpoTV). “Narrative is the experience. As the Web becomes the preferred destination for brand […]
7. RelevantMind » Consumers&hellip | July 2nd, 2008 at 7:12 am
[…] the boat, why it’s important, etc. But the results of a recent survey by ExpoTV.com, Brand Engagement: What Consumers Really Think, show that online engagement with consumers needs to be a top priority for companies because […]
8. Daphne | July 2nd, 2008 at 12:03 pm
@Andy Dunbar
You’re right, hopefully that’s where we go next with the study. Thanks for the thoughts.
9. Schawbel Report: The Curr&hellip | July 10th, 2008 at 6:02 am
[…] 55% of consumers want ongoing conversations with brands. 89% of consumers would feel more loyal to the brand if they are asked to be in focus groups. […]
10. EXPOTV Blog » ExpoT&hellip | July 11th, 2008 at 3:27 pm
[…] Karen Morton had some interesting comments from a consumer perspective about ExpoTV’s Communicating With Brands survey. She brings up the point that people like the opportunity to share - which is one of the reasons […]
11. Konsumenten wollen Kommun&hellip | July 21st, 2008 at 12:11 am
[…] Expotv.com ist ein Portal, wo Konsumenten per Video Produkt-Bewertungen einstellen können. Die Betreiber des Portals haben ihre Mitglieder zu ihrem Markenverhalten befragt - das Unternehmensinteresse von Expotv ist bei der Umfrage im Hinterkopf zu behalten. Sicher, Menschen, die ihre Meinung zu einem Produkt auf Video aufnehmen und ins Netz stellen gehören (noch) nicht zum Kreis der Durchschnittsbürger. Aber sie sind aktive Konsumenten und deswegen für Unternehmen besonders interessant. Hier die Erkenntnisse der Umfrage: […]
12. Adsonvids Blog » Bl&hellip | August 18th, 2008 at 9:41 pm
[…] See more about the survey results at Why Brands Should Start Communicating with Consumers by David Rubinstein […]
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