Archive for July, 2008
We just discovered a site called D.I.Y. Startup News that allows for Twitter-esque posts about cool startup companies. How did we find them? They posted about ExpoTV as a destination to see products on video before you buy. Basically you can submit a post about any site and their editors will review for spam. Seems like a good way to spread the word, and the posts have a 240 character limit (like Twitter) so that they are easily viewed on-the-go with your phone/PDA/etc. We’ll be keeping our eye on D.I.Y.
July 30th, 2008
ExpoTV was honored to host a book party this week for Pete Blackshaw’s new release from Doubleday titled Satisfied Customers Tell Three Friends, Angry Customers Tell 3000. His book is all about brand credibility and word of mouth in today’s world of “consumer-generated media” - blogs, product review sites, social networking communities, etc.
The book party was a great success and every single copy sold out! We’re thrilled for Pete and would like to congratulate him on his accomplishment. We’re all looking forward to reading the book! Become a fan of Tell 3000 on Facebook and find out more info about Pete and his book at his website, Tell3000.com. And you can order the book from a number of online retailers, like Amazon and Barnes and Noble.
July 17th, 2008
Blogger Karen Morton had some interesting comments from a consumer perspective about ExpoTV’s Communicating With Brands survey. She brings up the point that people like the opportunity to share - which is one of the reasons why blogging is such a key element in our society. So I’ll share few of Karen’s own words here:
I know from my own experience with my iPhone and Kindle for example, that I’m more than happy to share my experiences with others and to recommend the products based on my good experiences. I really like being able to check forums for questions and reviews and I think more highly of those companies whose products I buy that provide them….In the end, I think that an open dialogue is most important and if there is something “bad”, it gives the brand owner a chance to respond and make corrections and have that be seen as well. I like hearing stories where a company “made it right” with a customer.
Thanks to Karen for the writeup and for sharing her thoughts on our survey.
July 11th, 2008
ExpoTV, along with About.com, is the subject of an article in ClickZ.com today about drawing in advertisers by building on the community members’ enthusiasm for brands and products. A brief excerpt from the article is below:
“We are building out specific areas on our site — they’ll be launching later in the summer — where brands can engage directly with consumers,” said Dave Rubinstein, Expo TV’s VP of brand engagement. CPG and consumer electronics advertisers seem most interested in the new marketing services.
Expo also plans to distribute new products to people who have already expressed an interest in particular brands or synergistic products. The site might connect coffee reviewers with a maker of teeth whitening strips. Expo may also send fans of one product an item from a competitor. A recent survey conducted by the firm found 93 percent of participants would be interested in communicating with competitive brands that expressed interest in their opinions.
The article also talks about the potential for offering our community members new products before they launch - an exciting benefit both for member and brands. To read the complete article, click here.
July 1st, 2008
