Opening up to advertiser participation

ExpoTV, along with About.com, is the subject of an article in ClickZ.com today about drawing in advertisers by building on the community members’ enthusiasm for brands and products. A brief excerpt from the article is below:

“We are building out specific areas on our site — they’ll be launching later in the summer — where brands can engage directly with consumers,” said Dave Rubinstein, Expo TV’s VP of brand engagement. CPG and consumer electronics advertisers seem most interested in the new marketing services.

Expo also plans to distribute new products to people who have already expressed an interest in particular brands or synergistic products. The site might connect coffee reviewers with a maker of teeth whitening strips. Expo may also send fans of one product an item from a competitor. A recent survey conducted by the firm found 93 percent of participants would be interested in communicating with competitive brands that expressed interest in their opinions.

The article also talks about the potential for offering our community members new products before they launch - an exciting benefit both for member and brands. To read the complete article, click here.

1 comment July 1st, 2008