Archive for August, 2008
Paul Gibler of Wisconsin Technology Network wrote an insightful article about how buyer behavior has evolved alongside technology. The article focuses on the myriad of online sites and tools that allow consumers to research products before they buy. There is some discussion of price comparison engines and video product review sites - such as ExpoTV. A brief excerpt from there article:
According to an eMarketer’s report, a recently completed Opinion Research Corporation study found that “a full 61% of respondents said that they had checked online reviews, blogs and other online customer feedback before buying a new product or service.”….eMarketer also reported on another study finding that 46% of online buyers looked at 4 - 6 reviews before buying a product….Among the other tools that consumers are using in their shopping activities are watching product videos. They are visiting retail and manufacturing sites to see products in use, are viewing videos when visiting content sites that publish product reviews like CNET (for electronics) or Edmunds (for autos) or visiting review video web sites like Expotv.com.
Other online tools buyers are using to facilitate their purchases are coupon and/or discount code sites. The article concludes with some implications for retailers in terms of how to make these sites and others like forums and blogs work for them rather than against them.
August 15th, 2008
PC Magazine released a list of the Top 100 Undiscovered Web Sites - and ExpoTV is included. Here’s what they have to say about our site:
Here at PC Magazine, we love products. So a site filled with videotaped opinions and reviews about the latest toys, from phones to new cars, catches our attention. ExpoTV’s catalog of video clips offers unique insights on products you may not have considered reading reviews of, such as yoga mats or highlighter pens. And if you make a video review of a product and submit it, ExpoTV may pay you $10 if they run it, with an extra penny each time it’s played on the site (all via PayPal). Your video review may even make it on ExpoTV’s video-on-demand shopping spots on cable TV.
Other sites that made the list? Serious Eats, FixYa, FriendFeed…along with 96 others. Check out the list - your new favorite site just might be on it!
August 14th, 2008
ExpoTV’s very own David Rubinstein sat as a panelist at last week’s Building Blocks conference in San Jose. The panel was titled “Social Media as a Content, Advertising and Commerce Platform”, moderated by David Spark of The Spark Minute. You can watch video of the panel by visiting David Spark’s video blog.
Each of the panelists had the opportunity to speak about both “do’s” and “don’ts” when using social media. David Rubinstein offered some advice from an advertising perspective, which you can watch here. Sounds like a lot of interesting discussion and viewpoints came out of the panel. Definitely worth taking a few minutes of time to check it out!
August 11th, 2008
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