The Blog

Expo as a Community Leader in the Online Space

November 13th, 2008

We’re thrilled that iMedia Connection has recently named Expo as one of four community leaders in the online space. Today’s article by Sean P. Egen highlights four online companies specializing in word of mouth in the form of consumer feedback. Egen says:

Each of these companies is helping consumers and brands tap into the power of word of mouth in its own unique way. And as their success stories grow, so too do their client lists, membership rosters and monetization opportunities.

Here’s a brief except from the segment about Expo:

Expo TV takes word of mouth literally. In fact, if a product review doesn’t come directly from the mouth of the reviewer, it doesn’t make it onto Expo’s website. That mouth has to be visible, too; every video review must show the reviewer’s face. The resulting reviews, says cofounder Daphne Kwon, are much more personal and move viewers in ways written reviews simply can’t. Including the way brands most want to move them — in the direction of a purchase decision.

We appreciate the acknowledgement - many thanks to Sean P. Egen and iMedia Connection.

Entry Filed under: News & Updates