Archive for March, 2009
We’re all familiar with Rubbermaid’s products for home storage and organization. Rubbermaid is yet another brand that Expo members have shared their opinion about in video - and Rubbermaid finds that these unbiased consumer videos can be quite helpful.
Visit the Rubbermaid blog to read about a consumer video review the brand really liked of of their Produce Saver, by Expo member jar7519.
To watch this video, click the image below.
Rubbermaid’s final word on the video review?
This video was found on ExpoTV. It was not created by Rubbermaid. We would like to thank jar7519 for his endorsement of Produce Saver!
To see more consumer video reviews on Rubbermaid products, click here.
March 26th, 2009
Sean P. Egan of iMedia Connection wrote an article titled Reach consumers who friend before they spend, about “New Info Shoppers” who seek out opinions from other consumers online before making a purchase - even for smaller-ticket items like toothpaste.
Expo CEO Daphne Kwon shared her thoughts on the New Info Shopper:
“To us, the New Info Shopper is not really new, but they were super-enabled by a lot of the tools the internet provided,” says Daphne Kwon, CEO of ExpoTV, a social-networking site featuring thousands of consumer-generated video product reviews.
Consumers are not only looking for information from advertisers, but also from people who have spent their own money on a product and can share their experience with it. Another excerpt from the article is here:
“Advertisers are trying to tell you what they consider the most important, salient facts about what you should know, and that’s not necessarily what I want to know,” Kwon says, wearing her consumer hat. “It’s a piece of it, but not all of it.” She believes both expert- and user-generated information about a product are necessary for a shopper to make a truly informed purchase decision, citing the example of a keyboard: A shopper might locate lots of information from a manufacturer on why its keyboard is designed a certain way, but she also needs input from people who’ve actually used the thing — and spent their hard-earned money on it.
To read the full article, click here.
March 20th, 2009
Yesterday we wrote about the press release that the NRF put out about our partnership with them as well as Shop.org. SmartBrief has published a story about the partnership, which aims to help retailers gain insight into how consumers are feeling and behaving.
Additionally, the National Jeweler Network shared excerpts from the press release on their website to help spread the word about this exciting new partnership.
Our quarterly videos with these organizations are a powerful, visual way to show retailers exactly what the everyday American is thinking when it comes to spending their money. Find out more about our partnership by reading the full press release.
March 19th, 2009
Today, the National Retail Foundation put out a press release announcing a partnership between the NRF, Shop.org, and Expo. We are tapping into our community of passionate consumers to provide the NRF and Shop.org with insights into what real people think about a variety of shopping related topics.
Here’s an excerpt from the press release:
“Listening to what customers are saying allows retailers to make faster, more educated decisions about merchandise, marketing and shoppers’ experiences,” said Tracy Mullin, NRF President and CEO. “NRF’s partnership with ExpoTV will provide the retail community with a firsthand look at what’s behind the decisions made by American shoppers.”
As we mentioned last week, our first video for the NRF revealed Americans’ perceptions of chain restaurants. To view the video, click the image below:
To read the full press release about our partnership with the NRF and Shop.org, click here.
March 18th, 2009
Jim Nichols from iMedia Connection wrote a great blog post yesterday about Expo members’ readiness and passion for talking about everyday products on video. Not only do Expo members review big ticket items like flat screen TVs or cars, they also review things you can buy at the grocery or drugstore like cereal, feminine hygiene products, or hair care products.
Here’s a brief excerpt from Jim Nichols’ post:
People’s willingness to talk about every day things — every day personal things in particular — seems a marvelous trend to me. Since word of mouth is the single most important driver of choice, its natural that a forum like this would attract many eyeballs….Are they talking about your brand? I bet they are. Head over and take a few moments to listen.
To read the full blog post, click here.
Thanks to Jim for helping spread the word about our community of brand advocates!
March 13th, 2009
Chain restaurants - everyone has an opinion on them. We recently partnered with the National Retail Foundation (NRF) to ask the Expo community what three things come to mind when they think of chain restaurants. Our members’ unbiased opinions revealed three main thoughts about chain restaurants:
1. Experience is consistent from restaurant to restaurant
2. Food is safe
3. Prices are reasonable
For a brief overview of this video project, see this SmartBrief post.
The full video compilation reel and more details can be found on the NRF’s website when you click here.
Thank you to all Expo members who shared their authentic opinions with us!
March 12th, 2009
We recently partnered with digital marketing company Razorfish to publish a video SEO white paper called ‘How Non-Video Sites Can Employ Video for SEO.’
As video becomes a more common form of search, optimizing video for SEO becomes increasingly important. “The announcement that YouTube is the #2 search site in the world signifies a transition in video consumption to a search-based activity. That’s great news for publishers and destinations creating great content, as long as it is optimized for search,” said Bill Hildebolt, President of Expo.
The video SEO white paper from Expo and Razorfish serves as a simple guide to optimizing video content for search. Visit this page to request a copy of the full white paper. You can also read the press release here.
March 12th, 2009
RSS Feeds