The Blog

Real people offer their thoughts about chain restaurants

Chain restaurants - everyone has an opinion on them. We recently partnered with the National Retail Foundation (NRF) to ask the Expo community what three things come to mind when they think of chain restaurants. Our members’ unbiased opinions revealed three main thoughts about chain restaurants:

1. Experience is consistent from restaurant to restaurant
2. Food is safe
3. Prices are reasonable

For a brief overview of this video project, see this SmartBrief post.

The full video compilation reel and more details can be found on the NRF’s website when you click here.

Thank you to all Expo members who shared their authentic opinions with us!

Add comment March 12th, 2009

Expo publishes video SEO white paper with Razorfish

We recently partnered with digital marketing company Razorfish to publish a video SEO white paper called ‘How Non-Video Sites Can Employ Video for SEO.’

As video becomes a more common form of search, optimizing video for SEO becomes increasingly important. “The announcement that YouTube is the #2 search site in the world signifies a transition in video consumption to a search-based activity. That’s great news for publishers and destinations creating great content, as long as it is optimized for search,” said Bill Hildebolt, President of Expo.

The video SEO white paper from Expo and Razorfish serves as a simple guide to optimizing video content for search. Visit this page to request a copy of the full white paper. You can also read the press release here.

Add comment March 12th, 2009