Expo publishes video SEO white paper with Razorfish

March 12th, 2009

We recently partnered with digital marketing company Razorfish to publish a video SEO white paper called ‘How Non-Video Sites Can Employ Video for SEO.’

As video becomes a more common form of search, optimizing video for SEO becomes increasingly important. “The announcement that YouTube is the #2 search site in the world signifies a transition in video consumption to a search-based activity. That’s great news for publishers and destinations creating great content, as long as it is optimized for search,” said Bill Hildebolt, President of Expo.

The video SEO white paper from Expo and Razorfish serves as a simple guide to optimizing video content for search. Visit this page to request a copy of the full white paper. You can also read the press release here.

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