True Brand Advocates at Expo
Jim Nichols from iMedia Connection wrote a great blog post yesterday about Expo members’ readiness and passion for talking about everyday products on video. Not only do Expo members review big ticket items like flat screen TVs or cars, they also review things you can buy at the grocery or drugstore like cereal, feminine hygiene products, or hair care products.
Here’s a brief excerpt from Jim Nichols’ post:
People’s willingness to talk about every day things — every day personal things in particular — seems a marvelous trend to me. Since word of mouth is the single most important driver of choice, its natural that a forum like this would attract many eyeballs….Are they talking about your brand? I bet they are. Head over and take a few moments to listen.
To read the full blog post, click here.
Thanks to Jim for helping spread the word about our community of brand advocates!
Add comment March 13th, 2009
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