Expo and JWT uncover how consumers are coping with the recession
We partnered with ad agency JWT to gather some information for the AnxietyIndex on how consumer behavior has been affected by the downturn in the economy. Members of our community uploaded videos where they discussed what they are doing to help protect themselves and their families from the effects of the recession.
This direct quote from the AnxietyIndex best sums up what the videos uncovered about real American consumers:
We explored strategies people are using to cope with the recession, its direct impact on their lives, and the fear and uncertainty it has instilled. We created a video compilation of what was uploaded to us by real consumers sharing their personal stories. What we heard is that many Americans are coping not with the recession’s direct effects but rather with their fears of what it might bring.
To watch the video compilation of Expo members discussing their fears surrounding the economy, click the image below.
See all the videos where consumers discussed their fears about the economy.
We look forward to bringing you more authentic consumer insights from our community.
Add comment May 13th, 2009
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