Expo Integrates Facebook Connect
I’m pleased to announce the beta launch of Facebook Connect on ExpoTV.com. It’s an important step in allowing our members to share their Expo activities with their Facebook friends, while offering an easy way for Facebook users to interact with our site.
This new site functionality gives us the opportunity to spread Expo awareness to a large and active audience. When someone comes to Expo through SEO - say they are searching for GPS reviews - and they find a GPS review they really like, they can log in via Facebook and leave a comment on the video. With Facebook Connect, they can then broadcast their comment on the video they liked to all of their Facebook friends. Like this:
And those friends will hopefully then click on the story in the news feed and visit Expo to see what the site is all about.
By connecting with Facebook, we’ve made it much easier for people doing product research on our site to interact with our content, whether it’s a rating or commenting on a video review, asking an owner a question about a product, or talking about shopping on our Consumer Boards. No registration on Expo is necessary for this type of site visitor, so it’s an ideal way to allow them to easily interact and in turn provide our brand with more exposure.
This is an exciting step forward and we’ll be making enhancements to our Facebook Connect integration in the future. So stay tuned for more news on this to come!
Add comment June 25th, 2009
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