EXPO launches Kitchen Table Conversations: First used by Ad Age recent white paper on The New Female Consumer

December 4th, 2009

With the launch of Kitchen Table Conversations, EXPO opens up it’s community of passionate consumers to provide insight and value to agencies and market researchers across the country. This breakthrough user-generated research service is revolutionizing how qualitative research is conducted. This fast, cost effective research tool allows brands and researchers to go in-home with consumers to discover their habits, attitudes, and behaviors more intimately by asking a demographically targeted group of Americans a set of questions and getting back video responses, which are then analyzed for both visual and verbal insights.

Kitchen Table Conversations was most recently used by Ad Age and JWT to uncover insights for a recent white paper titled ‘The New Female Consumer: The Rise of the Real Mom.’

Watch the video below to see the power of Kitchen Table Conversations in action:

Click here to read full press release about the launch of Kitchen Table Conversations.

And to see more examples of EXPO’s community of real consumers sharing authentic feedback for the Nation Retail Federation, the Consumer Electronics Association and Shop.org. Click here.

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