Posts filed under 'ExpoTV News'
ExpoTV, along with About.com, is the subject of an article in ClickZ.com today about drawing in advertisers by building on the community members’ enthusiasm for brands and products. A brief excerpt from the article is below:
“We are building out specific areas on our site — they’ll be launching later in the summer — where brands can engage directly with consumers,” said Dave Rubinstein, Expo TV’s VP of brand engagement. CPG and consumer electronics advertisers seem most interested in the new marketing services.
Expo also plans to distribute new products to people who have already expressed an interest in particular brands or synergistic products. The site might connect coffee reviewers with a maker of teeth whitening strips. Expo may also send fans of one product an item from a competitor. A recent survey conducted by the firm found 93 percent of participants would be interested in communicating with competitive brands that expressed interest in their opinions.
The article also talks about the potential for offering our community members new products before they launch - an exciting benefit both for member and brands. To read the complete article, click here.
July 1st, 2008
Passionate consumers at ExpoTV.com have spoken. Our survey, Brand Engagement: What Consumers Really Think, shows not only the desire consumers have to engage with brands, but also the benefits brands may receive from communicating with consumers.
A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time. Additionally, we found that the department consumers most wanted to offer feedback to was Product Design, at 49%. Not only do consumers want to talk to brands, they also want to have input on product design.
If brands listen to consumers, they may end up with more consumer loyalty. Eighty-nine percent of survey respondents said that they would feel more loyal or significantly more loyal to a brand they liked who invited them to participate in a feedback group. And, 63% of respondents would even feel loyal to a brand they were unfamiliar with that reached out to hear their opinion.
Brand advocacy can be a very powerful thing. Sixty-one percent of survey respondents said that they told at least 10 people about the last brand they liked. Eighty-one percent of respondents will tell at least five people.
We think our survey results are eye-opening in terms of how engaging with consumers can help increase brand loyalty and advocacy. When brands reach out to and listen to consumers, they may reap many benefits. For even more detailed information, contact David Rubinstein, dr@expotv.com.
June 30th, 2008
Even more online business resources are writing about our brand engagement survey results. We’d like to share with you some of the articles from the past day.
-RisMedia picked up our press release.
-FreshNetworksBlogs thought that ExpoTV’s survey results “mirror [their] own experiences, where involving people in a true feedback process has positive impacts on loyalty and advocacy.” Another comment they had after ingesting our survey information was that “There is a real willingness on the part of the consumer to engage with brands, and a real and demonstrable benefit to the brand of them doing this.”
-The Power of Influence - a blog by Ian McKee, CEO of Volcanic - listed some key highlights of the study’s results.
We’ll be sure to keep you posted as more posts and commentary come in.
EDIT: Huxley Quayle von Blog read about our research in the Marketing & Strategy Innovation Blog, and found it to be very compelling. HQvB said “Here at HQvB, we think that creating online communities for people to get involved with brands is key to marketplace success.“
June 27th, 2008
Lots of folks are writing about our recent brand engagement survey results. We wanted to share a few highlights with our readers:
-Word of Mouth Marketing Association (womma) posted some juicy bits of our research in their daily newsletter, The Womma Word.
-AdRants wrote about our survey results and there are some interesting comments from readers - definitely worth taking a look at.
-Flyingmac.net shared info from in our survey results about what brands consumers most want to talk to.
-unresolvedd.blogspot.com is inspired after seeing our press release posted on businesswire.com.
It’s great to see that our research is getting people talking…about consumers talking to brands!
June 26th, 2008
We recently conducted a survey asking our community how they would like to communicate with brands. Results showed that brands’ willingness to engage with and listen to consumers can increase brand advocacy. Here’s a little nugget of information from our official press release:
The survey also revealed that positive brand experiences can generate word-of-mouth buzz: more than 60 percent of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people.
To read the press release in its entirety, click here.
June 25th, 2008
ExpoTV’s CEO, Daphne Kwon, participated in an interactive podcast for South By Southwest (SXSW.com) about what user generated video means to word of mouth advertising. Here’s a brief excerpt from the written blurb about the presentation:
User generated video and video sharing Web sites have given consumers a way to get the word out on what they believe, giving their honest opinions without any editing or bias from a manufacturer.
To read the full presentation abstract, click here. And then listen to the full podcast by clicking here.
June 24th, 2008
Jivox just announced new partnerships with a number of web companies, including ExpoTV. Here’s what our very own Daphne Kwon, CEO, had to say about the partnership:
“ExpoTV has built an engaged audience of highly targeted viewers, making our site an ideal environment for small and local businesses to advertise relevant offers to new customers. We’re pleased to be working with Jivox to deliver video ads within our social network….Integrating Jivox into the site was simple, and we were able to begin serving video ads almost immediately.”
To read the full press release on PRWeb, click here. MediaPost and Mashable also posted articles about Jivox and ExpoTV today, so check them out too.
June 16th, 2008
Makeuseof.com has published their list of “The Best Websites for Gadget Freaks” - and ExpoTV made the list. They also linked to their earlier, recent article about us in yesterday’s post. Here’s what they had to say about us in the original article:
“You can find almost anything here, starting from car reviews to snazzy Dell laptops, giant LCD TVs and even iPhone. So if you ever want to see the product on the video and listen to what average consumers are saying about the product you want to buy then ExpoTV seems to be the right right place.”
We appreciate the recognition! If you’d like to take a look at video reviews of gadgets made by real consumers on ExpoTV, this page is a good starting point.
June 13th, 2008
ExpoTV is featured in a recent book release by Forrester Research analysts Charlene Li and Josh Bernoff. The book is called Groundswell: Winning in a World Transformed by Social Technologies. Forrester’s blog has a great post summarizing the book and the startup companies it analyzes. Here’s a brief excerpt:
“Ratings and reviews are the easiest way to energize customers to sell others, and the companies that provide them are taking off….ExpoTV has built a business around consumers creating reviews on video.”
To read the full post, click here.
June 9th, 2008
Crain’s New York Business published a great article about ExpoTV last week. The article talks about our unique combination of user-generated content and product information for consumers.
Excerpt from the article:
Product reviews pepper the Web, but ExpoTV’s are different. Generated by users, they are intimate and therefore more powerful, says founder Daphne Kwon. The 260,000 video-based consumer reviews on the site are attracting serious buyers. Site visitors who click through to the linked shopping engine purchase products about 20% of the time.
Will Richmond, president of consulting firm Broadband Directions is quoted as saying “You’ll randomly find other product-related video, but…ExpoTV is a more valuable resource.” To read the full article, click here.
June 2nd, 2008
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