ExpoTV Brand Engagement Survey - Results Are In

We recently conducted a survey asking our community how they would like to communicate with brands. Results showed that brands’ willingness to engage with and listen to consumers can increase brand advocacy. Here’s a little nugget of information from our official press release:

The survey also revealed that positive brand experiences can generate word-of-mouth buzz: more than 60 percent of those polled said they tell 10 or more people about the products they like while a third tell 20 or more people.

To read the press release in its entirety, click here.

Trackback this post Add comment June 25th, 2008 Sarah

User Generated Video and Word of Mouth

ExpoTV’s CEO, Daphne Kwon, participated in an interactive podcast for South By Southwest (SXSW.com) about what user generated video means to word of mouth advertising. Here’s a brief excerpt from the written blurb about the presentation:

User generated video and video sharing Web sites have given consumers a way to get the word out on what they believe, giving their honest opinions without any editing or bias from a manufacturer.

To read the full presentation abstract, click here. And then listen to the full podcast by clicking here.

Trackback this post Add comment June 24th, 2008 Sarah

ExpoTV Partners with Video Startup Jivox

Jivox just announced new partnerships with a number of web companies, including ExpoTV. Here’s what our very own Daphne Kwon, CEO, had to say about the partnership:

“ExpoTV has built an engaged audience of highly targeted viewers, making our site an ideal environment for small and local businesses to advertise relevant offers to new customers. We’re pleased to be working with Jivox to deliver video ads within our social network….Integrating Jivox into the site was simple, and we were able to begin serving video ads almost immediately.”

To read the full press release on PRWeb, click here. MediaPost and Mashable also posted articles about Jivox and ExpoTV today, so check them out too.

Trackback this post Add comment June 16th, 2008 Sarah

ExpoTV - a great website for gadget freaks

Makeuseof.com has published their list of “The Best Websites for Gadget Freaks” - and ExpoTV made the list. They also linked to their earlier, recent article about us in yesterday’s post. Here’s what they had to say about us in the original article:

“You can find almost anything here, starting from car reviews to snazzy Dell laptops, giant LCD TVs and even iPhone. So if you ever want to see the product on the video and listen to what average consumers are saying about the product you want to buy then ExpoTV seems to be the right right place.”

We appreciate the recognition! If you’d like to take a look at video reviews of gadgets made by real consumers on ExpoTV, this page is a good starting point.

Trackback this post Add comment June 13th, 2008 Sarah

ExpoTV in Groundswell

ExpoTV is featured in a recent book release by Forrester Research analysts Charlene Li and Josh Bernoff. The book is called Groundswell: Winning in a World Transformed by Social Technologies. Forrester’s blog has a great post summarizing the book and the startup companies it analyzes. Here’s a brief excerpt:

“Ratings and reviews are the easiest way to energize customers to sell others, and the companies that provide them are taking off….ExpoTV has built a business around consumers creating reviews on video.”

To read the full post, click here.

Trackback this post Add comment June 9th, 2008 Sarah

ExpoTV in Crain’s

Crain’s New York Business published a great article about ExpoTV last week. The article talks about our unique combination of user-generated content and product information for consumers.

Excerpt from the article:
Product reviews pepper the Web, but ExpoTV’s are different. Generated by users, they are intimate and therefore more powerful, says founder Daphne Kwon. The 260,000 video-based consumer reviews on the site are attracting serious buyers. Site visitors who click through to the linked shopping engine purchase products about 20% of the time.

Will Richmond, president of consulting firm Broadband Directions is quoted as saying “You’ll randomly find other product-related video, but…ExpoTV is a more valuable resource.” To read the full article, click here.

Trackback this post Add comment June 2nd, 2008 Sarah

ExpoTV is Named a Red Herring Top Startup

Each year, media company Red Herring reveals a list of the Top 100 North American Startups. This year, ExpoTV has been named one of these top 100! We were selected from thousands of web companies. The award recognizes the 100 most innovative private technology companies based in North America. Past years’ lists have recognized businesses like Google, YouTube, eBay, and Skype. This recognition is a strong validation of our continued growth and market leadership in the sharing and exchange of consumer information.

Trackback this post 1 comment May 22nd, 2008 Sarah

Read About ‘Ask An Owner’ in Mashable

Mashable published a great article about ExpoTV’s new ‘Ask An Owner’ feature. We’re excited to see good response to this feature, which allows online shoppers to pose questions about products to ExpoTV community members who actually own them.

Trackback this post Add comment May 21st, 2008 Sarah

ExpoTV Unveils ‘Ask an Owner’

We have officially announced our innovative ‘Ask an Owner’ feature, where online shoppers and researchers can solicit information on products from people who actually own them. Get all the details in the full press release.

Trackback this post Add comment May 20th, 2008 Sarah

Want to Communicate with Brand Execs? Take Our Survey!

Brand executives want to hear from consumers about their products. At ExpoTV, we want to hear from consumers like you regarding how you would prefer to communicate with brand executives. We are currently running a survey to gather this information so that we can share details with Fortune 500 companies and their ad agencies.

To participate in the survey, click here. The survey will take approximately 10 minutes to complete.

Two lucky survey participants will be randomly selected to receive a $50 Amazon.com gift card. Not only that, but if you submit a Survey Video Response you may have the opportunity to appear on TV!

Thanks in advance for your feedback. We look forward to hearing what you have to say.

Trackback this post Add comment May 12th, 2008 Sarah